Introduction to Personal Storytelling
What Will We Do in the Course?
A course by Antonio Nunez Lopez , Communication Consultant
Joined March 2019
Joined March 2019
About the video: What Will We Do in the Course?
Overview
“I briefly explain the five types of stories most frequently used in the professional life of every creative and the usefulness of preparing them and getting to know them before you need them in your day to day.”
In this video lesson Antonio Nunez Lopez addresses the topic: What Will We Do in the Course?, which is part of the Domestika online course: Introduction to Personal Storytelling. Learn to get your clients’ attention and captivate them through storytelling.
Partial transcription of the video
“Unit 1 What will we do in the course? In this section we will explain what the course is about. Basically we are going to try to provide you with all the tricks, advice, the most basic notions to create your own stories. We start with a first part of the course in which we analyze what are the key elements of any kind of story with any type of medium or technique. Then we will go to a second section where we will illustrate and concretize this. The story that, per my experience, you are going to use the most in your professional life. We'll start with the first story, that I told you in the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Personal Storytelling
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Storytelling
Antonio Nunez Lopez
A course by Antonio Nunez Lopez
Antonio Núñez López is a communication consultant, lecturer, and author specializing in storytelling, who's worked as a communication strategist in 13 countries across four continents.
He is an expert in personal and corporate storytelling and currently works for the advertising and public relations multinational WPP, New York.
Antonio has advised political parties and candidates, celebrities, media outlets, brands, and companies like McDonald’s, HP, Novartis, Danone, and The World Bank. He has given classes at ESADE Business School, written articles for EL PAÍS and the Harvard-Deusto Business Review, as well as collaborated on a number of radio and television programs across Latin America.
As a professor of storytelling and lecturer, he has given hundreds of courses and conferences around the globe.
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