Advanced Brand Typography
Our way of thinking custom fonts
A course by Plau , Designers
About the video: Our way of thinking custom fonts
Overview
“We will teach everything we learned about how to find the typographic voice of brands and develop fonts for the most different purposes.”
In this video lesson Plau addresses the topic: Our way of thinking custom fonts, which is part of the Domestika online course: Advanced Brand Typography. Discover how to design your own typography and create a unique brand with our step-by-step course. .
Partial transcription of the video
“Now you're aware. Typography plays a crucial role in a brand's communication strategy and identity. Connecting with its audience is key. A major challenge in these projects is crafting a typographic palette that aligns perfectly with the client's needs and identity. In this session. i'll guide you on leveraging a brand's distinct characteristics to design a personalized font effectively. Over the years. we've developed a super unique approach to working with custom fonts effectively. Today. we communicate three main points to our client. He might possess a font intended for reading purposes...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advanced Brand Typography
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs, Procreate -
Areas
Branding & Identity, Typography, Typography Design
Plau
A course by Plau
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
- 100% positive reviews (40)
- 4,180 students
- 21 lessons (4h 40m)
- 28 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Spanish (Latam), French, Italian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe After Effects
Adobe Illustrator
Glyphs
ProcreateCategory
Areas
