Advanced Brand Typography
Our way of thinking custom fonts
A course by Plau , Designers
About the video: Our way of thinking custom fonts
Overview
“We will teach everything we learned about how to find the typographic voice of brands and develop fonts for the most different purposes.”
In this video lesson Plau addresses the topic: Our way of thinking custom fonts, which is part of the Domestika online course: Advanced Brand Typography. Discover how to design your own typography and create a unique brand with our step-by-step course. .
Partial transcription of the video
“Typography Typography Typography Now you know. Typography is a key part of a brand's communication with its audience. And one of the biggest challenges in projects like this is the creation of a typographic palette with the customer's face. In this class, I'll show you how to use the brand's unique features to create a custom font. Typography Over time, we learned to work with custom fonts in a very different way. Today we communicate to our client three main points. It may have a font that is meant to be read. We call this source the product layer. The font to see is a font that has to hav...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advanced Brand Typography
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs, Procreate -
Areas
Branding & Identity, Typography, Typography Design
Plau
A course by Plau
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
- 100% positive reviews (37)
- 4,048 students
- 21 lessons (4h 40m)
- 28 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Glyphs
Procreate
