Advanced Brand Typography
Briefing: defining the project scope
A course by Plau , Designers
About the video: Briefing: defining the project scope
Overview
“In this class, we will understand what the briefing is and what it is for. ”
In this video lesson Plau addresses the topic: Briefing: defining the project scope , which is part of the Domestika online course: Advanced Brand Typography. Discover how to design your own typography and create a unique brand with our step-by-step course. .
Partial transcription of the video
“In this class, I will show you what information we need to start the project. First of all is the briefing, the main document that will help in the creation of our brand. It bears repeating, at Plau we do projects, for people and the brands they love. For that, we have to talk a little bit about branding. Let's go? How many people did you see yesterday? I'm sure if you went down the street, you saw a lot of people. Of these people, how many of them do you remember? Maybe from the person who serves you at your favorite cafe, or at the store you went to buy a gift. How many of these would you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advanced Brand Typography
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs, Procreate -
Areas
Branding & Identity, Typography, Typography Design
Plau
A course by Plau
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
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- 21 lessons (4h 40m)
- 28 additional resources (17 files)
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- Available on the app
- Audio: Portuguese
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- Level: Beginner
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Adobe After Effects
Adobe Illustrator
Glyphs
Procreate
