Advanced Brand Typography
What makes a logo shine?
A course by Plau , Designers
About the video: What makes a logo shine?
Overview
“Logo is one of the most recognizable elements of a brand. Just imagine condensing the promise of an entire company or initiative into very few forms. ”
In this video lesson Plau addresses the topic: What makes a logo shine?, which is part of the Domestika online course: Advanced Brand Typography. Discover how to design your own typography and create a unique brand with our step-by-step course. .
Partial transcription of the video
“Amen. Logo is the first promise a company makes when finds a client. It must convey the ideal perception so that the message it it carries is understood in the most efficient way possible. At Plau, the projects we create are made to transport feelings and desires about brands to such simple forms as letters or symbols. Here's everything we think about how to make a logo shine. What makes a logo shine? He is literally on the front line of company communication. brand and in the vast majority of cases it is the first point of contact that potential customers have with your company Well, when ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advanced Brand Typography
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs, Procreate -
Areas
Branding & Identity, Typography, Typography Design
Plau
A course by Plau
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
- 100% positive reviews (38)
- 4,083 students
- 21 lessons (4h 40m)
- 28 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Glyphs
Procreate
