Advanced Brand Typography
Driven by the purpose of making pop typography
A course by Plau , Designers
About the video: Driven by the purpose of making pop typography
Overview
“In this class, you will learn why Plau's purpose is to create pop typography. ”
In this video lesson Plau addresses the topic: Driven by the purpose of making pop typography, which is part of the Domestika online course: Advanced Brand Typography. Discover how to design your own typography and create a unique brand with our step-by-step course. .
Partial transcription of the video
“I vividly recall those schoolyard days with friends. eagerly chatting about the newest movie or the band's latest hit. This longing to recapture that childhood essence in the realm of words inspired me to establish Plau. aiming to bring that same excitement and connection to the world of literature and creativity. Here we create pop typography. Pop because everyone. literally everyone. can have an opinion and why not. a favorite font. POP typography is designed to attract attention and simplify daily life. as these are the primary functions of letterings every day. Here at Plow. we want peo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advanced Brand Typography
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs, Procreate -
Areas
Branding & Identity, Typography, Typography Design
Plau
A course by Plau
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
- 100% positive reviews (39)
- 4,147 students
- 21 lessons (4h 40m)
- 28 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, French, Italian
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Glyphs
Procreate
