Advanced Brand Typography
Typography is the stem cell of communication
A course by Plau , Designers
About the video: Typography is the stem cell of communication
Overview
“Typography is the spokesperson for an idea anywhere. ”
In this video lesson Plau addresses the topic: Typography is the stem cell of communication , which is part of the Domestika online course: Advanced Brand Typography. Discover how to design your own typography and create a unique brand with our step-by-step course. .
Partial transcription of the video
“In branding. we aim to discover a brand's unique essence or DNA. Typography. for us. acts as the element or stem cell in conveying a brand’s message effectively. When aiding a brand. our initial inquiry is. what fuels this brand's purpose? What drives this brand's mission? What motivates everyone in this company to rise each day and engage in their work? Understanding this is crucial for defining the brand's essence. Anote com o is a brand with a very clear purpose. Its goal is to create a world where animal meat is absent from people's diets. promoting a sustainable For this. does she crea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advanced Brand Typography
-
Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs, Procreate -
Areas
Branding & Identity, Typography, Typography Design
Plau
A course by Plau
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
- 100% positive reviews (39)
- 4,147 students
- 21 lessons (4h 40m)
- 28 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, French, Italian
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Glyphs
Procreate
