Advanced Brand Typography
Typography is the stem cell of communication
A course by Plau , Designers
About the video: Typography is the stem cell of communication
Overview
“Typography is the spokesperson for an idea anywhere. ”
In this video lesson Plau addresses the topic: Typography is the stem cell of communication , which is part of the Domestika online course: Advanced Brand Typography. Discover how to design your own typography and create a unique brand with our step-by-step course. .
Partial transcription of the video
“In Branding, we seek to discover the DNA of brands. Now I'm going to explain why for us typography is the stem cell of brand communication. When we are helping a brand, the first thing we ask is which is the purpose of this brand? What is the one thing that makes everyone at this company get out of bed every day to do what they do? NotCoal is a brand that has a very obvious purpose. She wants to produce a world where animal flesh is no longer on people's menus. For that, it creates products that emulate the same flavor, the same texture as things people are used to in new products that don'...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advanced Brand Typography
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs, Procreate -
Areas
Branding & Identity, Typography, Typography Design
Plau
A course by Plau
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
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- 4,083 students
- 21 lessons (4h 40m)
- 28 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Glyphs
Procreate
