Advanced Brand Typography
Course final project
A course by Plau , Designers
About the final project for: Advanced Brand Typography
Typographic branding: advanced techniques
“Thank you very much for taking this journey of creativity and learning! We hope you found inspiration and knowledge to apply to your work. To help organize your project, we have chosen some steps that we consider essential in its preparation: • Choose an industry, a client. If you want, use our brandcooker to generate a random briefing. • Study the subject and generate possible ideas for the logo. • Try drawing with pencil, paper and eraser or use a tablet. The important thing is that the ideas are interesting. • Refine the logo to the point where you feel comfortable digitizing it. • Vectorize the logo based on all the course tips. Patience and resilience, the more you train, the better your work will be. With the logo ready, it's time to present and tell your story! This is the presentation of the project we prepared for this course:












Partial transcription of the video
“Thank you very much, you have reached the end of the course. From now on, it's time to put this knowledge into practice and let it go. I hope you have enjoyed this course. We did it with great care so that you really sign up here, ready to enter the job market and kick ass. Now that you already have this knowledge, think about the goal you want to achieve, who you want to show this work to and start spreading it around as much as you can. Social media, your personal portfolio, the sky is the limit. A very important tip worth mentioning is that the logo is not a stamp. You don't need to repl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advanced Brand Typography
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs, Procreate -
Areas
Branding & Identity, Typography, Typography Design

Plau
A course by Plau
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
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- 4,046 students
- 21 lessons (4h 40m)
- 28 additional resources (17 files)
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- Available on the app
- Audio: Portuguese
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- Level: Beginner
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