Advanced Brand Typography
Sketching ideas on paper
A course by Plau , Designers
About the video: Sketching ideas on paper
Overview
“Simply with a pencil and eraser it is possible to start our project. And with some valuable tips you will save time and generate increasingly interesting ideas. ”
In this video lesson Plau addresses the topic: Sketching ideas on paper , which is part of the Domestika online course: Advanced Brand Typography. Discover how to design your own typography and create a unique brand with our step-by-step course. .
Partial transcription of the video
“♫ Opening song ♫ While Cacá sketches on the iPad, I'm going to show a more analog process, using the Very Good Pencil and Paper. Let's go! How do we start drafting a logo? Just like Cacá started. First we write the logo, so that later we can start to unravel the ideas and start making it take shape. So let's go! We know that the word we have to draw is gelato. Now we can explore the different ways of writing this word. We can write all caps, all lowercase, or mixed. Here it doesn't matter much what you are going to do, and yes how you will explore this writing. So let's continue. We can til...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advanced Brand Typography
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs, Procreate -
Areas
Branding & Identity, Typography, Typography Design
Plau
A course by Plau
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
- 100% positive reviews (37)
- 4,052 students
- 21 lessons (4h 40m)
- 28 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Glyphs
Procreate
