Advanced Brand Typography
Vectorizing logo
A course by Plau , Designers
About the video: Vectorizing logo
Overview
“In this class, you will see how to vectorize the logo in a simple and effective way. ”
In this video lesson Plau addresses the topic: Vectorizing logo , which is part of the Domestika online course: Advanced Brand Typography. Discover how to design your own typography and create a unique brand with our step-by-step course. .
Partial transcription of the video
“In the previous unit, we drafted several logo options and each refined one version that he believes responds best to the creative brief. And from now on, let's turn the drawing into a vector so that it wins the world. This is the initial interface of Adobe Illustrator, which is the application that we are going to use for vectorize the logo of our gelato ice cream shop. So to create our file, I'm going to come to this button here, New File, and then I'll put it on the Web, WebLarge, 1920x1080, landscape orientation, Create. The first thing I have to do is make sure that in the preferences, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advanced Brand Typography
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Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs, Procreate -
Areas
Branding & Identity, Typography, Typography Design

Plau
A course by Plau
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
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- 21 lessons (4h 40m)
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