Advanced Brand Typography
Typographic theory
A course by Plau , Designers
About the video: Typographic theory
Overview
“In this class, we will see how to translate a personality through letters. ”
In this video lesson Plau addresses the topic: Typographic theory, which is part of the Domestika online course: Advanced Brand Typography. Discover how to design your own typography and create a unique brand with our step-by-step course. .
Partial transcription of the video
“Now that we recognize how crucial typography is for effective brand communication. let's delve into the foundational aspects and progress towards more intricate elements of letter design collectively. but they are everywhere in typographic design. Shall we? Typographic theory. The first thing you need to understand about typographic theory is literally the typographic styles. It's important to know the very traditional typographic classification by Maximilian Vox. listing the 9 most relevant styles of the time. But if we summarize... Practically all typographic history We can explore nine s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Advanced Brand Typography
-
Category
Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator, Glyphs, Procreate -
Areas
Branding & Identity, Typography, Typography Design
Plau
A course by Plau
Carlos Mignot and Rodrigo Saiani are two passionate designers from Estúdio Plau, specializing in typography. Carlos, originally from Campos dos Goytacazes, began his career in engineering, but his creative streak led him to graphic design. In turn, Rodrigo, born in SJ dos Campos and based in Rio since a young age, discovered his passion for design when experiencing the power of animation with Flash macromedia.
Together, they form a talented team that has created popular typography used by millions of people around the world. His work has been recognized with awards at important events and honors, such as Cannes, D&AD Awards and BDA. Furthermore, they share the vision of making typography as popular as music, inspiring people of all tastes and making typographic design a democratic and admired discipline.
With Carlos Mignot and Rodrigo Saiani as your guides, you will be in the hands of experts who will teach you the secrets of pop typographic design and inspire you to explore new forms of expression through letters.
- 100% positive reviews (39)
- 4,147 students
- 21 lessons (4h 40m)
- 28 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, French, Italian
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Glyphs
Procreate
