Brand Strategy: Inspire Action through Storytelling
Presentation and Measuring Success
A course by Jessie McGuire , Branding Expert
Joined February 2022
Joined February 2022
About the video: Presentation and Measuring Success
Overview
“Great design starts with understanding how to serve the target audience. Anytime you create a brand blueprint you should always be thinking about the most effective ways to gain insights from the community, even after you think you're done. In this lesson, I will show you how to present your work and respond to the feedback you receive. ”
In this video lesson Jessie McGuire addresses the topic: Presentation and Measuring Success, which is part of the Domestika online course: Brand Strategy: Inspire Action through Storytelling. Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement.
Partial transcription of the video
“ Presentation and Measuring Success Now that we've been through all the phases, consider, create, and articulate, and we've created a brand blueprint and we feel like we are set up for success, now it's time to talk about how you present it and how you measure success, and how you think about how the brand lives on. I'll bring us back to Sammy B. Sammy B, as you remember, is a fashion brand started by Samantha Black. Sammy B, after we created her brand blueprint, we used her new logo and brand identity to help her launch that brand both online and as part of how she ships her merchandise. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Inspire Action through Storytelling
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Creativity, Design, Graphic Design, Storytelling
Jessie McGuire
A course by Jessie McGuire
Jessie McGuire is a branding expert and the managing partner of ThoughtMatter, an agency that creates custom marketing strategies for purpose-driven businesses. Born in El Salvador and raised in New York, she developed a passion for cultivating a sense of community. Her background in the arts led her to study communications design at Pratt Institute and branding at the School of Visual Arts. Combining her love for creativity and social initiatives, she has helped cause-oriented organizations increase their visibility and spark engagement through design and storytelling.
In addition to collaborating on commercial projects for P&G, Kimberly-Clark, and Colgate Palmolive, Jessie has participated in raising awareness for socially progressive causes like World of Women, the Joyful Heart Foundation, March for Our Lives, and Girls Write Now. She has also taken on community-focused efforts for the Yerba Buena Center for the Arts, Downtown Staten Island, and the New-York Historical Society.
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