Brand Strategy: Inspire Action through Storytelling

Brand Strategy: Inspire Action through Storytelling

“Thank you so much for taking part in this course and I hope you've enjoyed it. It's now time to work on your project. This could mean finishing the branding you started by completing the course tasks or making a brand-new project! Either way, I strongly suggest you take the time to gather inspiration and make a unique project of your own. Make sure to keep track of your progress with different pictures of each step. It'd be great if you could also explain the choices you've made along the way and tell us if you have any doubts. This will help me guide you better if you need advice. Here are the main steps to follow: The Brand Choose the brand you want to develop a brand blueprint for. Research Begin the "Consider" phase. Immerse yourself into the brand to understand what purpose it serves and the market they operate in. Creating Value Develop your approach to the "Create" phase! Draw images and gather words into a mood board.

The Blueprint Bring it all together into a brand blueprint. The Presentation Present your work to others to get feedback and clarity. Iterate and make changes until you are pleased with the final deck. And that's all! I can't wait to see what you've come up with. You can share your work with us so by clicking on "Create your project". Remember to share both the final result and the steps that have led you to them. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. I will be more than happy to answer any of the questions you might have along the way! I will try to get back to you as soon as possible. In the meantime, participate in the forum, comment on others' work, and interact with the community. See you there! ”

Partial transcription of the video

“ Final Project Thanks for spending time with me to learn about branding. I hope you had fun and learned about these intangible entities shaping the world around us. There are many brand design and thinking processes, and like brands themselves, they're a product of the people behind them. Many of the frameworks and structures we saw come from consumer branding and marketing. These principles can be used for brands you care about in your community or even ones you are building yourselves. I'm excited for all of you, no matter where you are in this journey. Remember, it may feel clunky or ov...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Strategy: Inspire Action through Storytelling

• Level: Beginner
• 100% positive reviews (12)
• 902 students
• 4 units
• 11 lessons (1h 45m)

• Category

  Design

• Areas

  Art Direction, Branding & Identity, Communication, Creativity, Design, Graphic Design, Storytelling