Brand Strategy: Inspire Action through Storytelling
Mindset: What Is a Brand?
A course by Jessie McGuire , Branding Expert
Joined February 2022
Joined February 2022
About the video: Mindset: What Is a Brand?
Overview
“Throughout history, a brand has always established value. In this lesson, I will share the many facets of branding and their effect on culture and our communities. ”
In this video lesson Jessie McGuire addresses the topic: Mindset: What Is a Brand?, which is part of the Domestika online course: Brand Strategy: Inspire Action through Storytelling. Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement.
Partial transcription of the video
“Mindset: What Is a Brand? In this lesson, we'll talk about the building blocks of branding and think about what is branding. A lot has been written about brands but not branding. I, by no means, am a scholar in that, but it is important to start with what is the history of brands. What and how did they start? How do we think about this term in modern day? Then, I'll talk through what are some examples of how you can think about the application of brand as it relates to organizations, people, retail, experience, and packaging. Let's start with the history. As we think about the evolution of ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Inspire Action through Storytelling
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Creativity, Design, Graphic Design, Storytelling
Jessie McGuire
A course by Jessie McGuire
Jessie McGuire is a branding expert and the managing partner of ThoughtMatter, an agency that creates custom marketing strategies for purpose-driven businesses. Born in El Salvador and raised in New York, she developed a passion for cultivating a sense of community. Her background in the arts led her to study communications design at Pratt Institute and branding at the School of Visual Arts. Combining her love for creativity and social initiatives, she has helped cause-oriented organizations increase their visibility and spark engagement through design and storytelling.
In addition to collaborating on commercial projects for P&G, Kimberly-Clark, and Colgate Palmolive, Jessie has participated in raising awareness for socially progressive causes like World of Women, the Joyful Heart Foundation, March for Our Lives, and Girls Write Now. She has also taken on community-focused efforts for the Yerba Buena Center for the Arts, Downtown Staten Island, and the New-York Historical Society.
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