Brand Strategy: Inspire Action through Storytelling
Considering
A course by Jessie McGuire , Branding Expert
Joined February 2022
Joined February 2022
About the video: Considering
Overview
“To begin with, I will help you to consider why a brand exists through research. You will conduct a comprehensive brand immersion to understand who the brand serves and the market they operate in. ”
In this video lesson Jessie McGuire addresses the topic: Considering, which is part of the Domestika online course: Brand Strategy: Inspire Action through Storytelling. Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement.
Partial transcription of the video
“ Why Do Brands Exist? We've covered the different aspects that a brand can be and we've also looked at the building blocks of a brand and the process, we'll now dive into the brand blueprint. We'll start with phase one of our process, which is Consider. Consider, as I mentioned before, is all about learning as much as you can about the brand. Whether that be through research, audits, or interviews, any understanding you can have of the brand is important in this first phase because this will be where you set the foundation for the brand. In my final project, I will be taking you through th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Inspire Action through Storytelling
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Creativity, Design, Graphic Design, Storytelling
Jessie McGuire
A course by Jessie McGuire
Jessie McGuire is a branding expert and the managing partner of ThoughtMatter, an agency that creates custom marketing strategies for purpose-driven businesses. Born in El Salvador and raised in New York, she developed a passion for cultivating a sense of community. Her background in the arts led her to study communications design at Pratt Institute and branding at the School of Visual Arts. Combining her love for creativity and social initiatives, she has helped cause-oriented organizations increase their visibility and spark engagement through design and storytelling.
In addition to collaborating on commercial projects for P&G, Kimberly-Clark, and Colgate Palmolive, Jessie has participated in raising awareness for socially progressive causes like World of Women, the Joyful Heart Foundation, March for Our Lives, and Girls Write Now. She has also taken on community-focused efforts for the Yerba Buena Center for the Arts, Downtown Staten Island, and the New-York Historical Society.
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- Level: Beginner
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