Brand Strategy: Inspire Action through Storytelling
A course by Jessie McGuireBranding Expert
A course by Jessie McGuire, Branding Expert
Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement
Digging deep into relatable human experiences, storytelling and design have the power to foster a sense of belonging and inspire people to get involved in social change. Branding expert Jessie McGuire has made it her mission to give communities a voice and address unmet needs in society by using these tools to promote cause-driven businesses. As managing partner of the agency ThoughtMatter, she has helped organizations such as World of Women develop story-based identities that strike a chord with audiences and ignite meaningful engagement.
In this online course, Jessie teaches you how to create a purpose-oriented business strategy that compels your audience to take action. Learn to craft the story that fuels a brand’s identity and capture it in a blueprint, from positioning to messaging to design. Become an agent of change through the art of branding.
What will you learn in this online course?
11 lessons & 9 downloads
Mindset: What Is a Brand?
18 minutes, 51 seconds
Toolset: The Basics of Brand Building
6 minutes, 35 seconds
Process: Brand Storytelling
4 minutes, 59 seconds
Considering
12 minutes, 3 seconds
Creating
8 minutes, 49 seconds
Articulating
7 minutes, 58 seconds
What's included in this course?
Start by getting to know Jessie as she describes how her multicultural background and her experience in the arts led her to communications design and sparked her passion for businesses with a cause. Find inspiration by discovering the individuals and books that serve as a reference for her work.
Next, explore the facets of branding and how it impacts culture. Familiarize yourself with the factors involved in building a business with purpose and meaning. Delve into the process of brand storytelling and find out how to pinpoint your audience’s needs through design thinking.
Start developing your strategy, first understanding the business’s context and target through research and brand immersion. Apply your findings to create a story that defines the brand’s place in the world and sets a foundation for its visual identity. Articulate your positioning, purpose, personality, values, and messaging in a brand blueprint and learn to present it effectively.
With your strategy ready, explore ways to collect feedback and insights from your target audience through surveys and interviews. Wrap up by going through some messaging guidelines to seamlessly implement your design solution with minimal costs and maximum efficiency.
What is this course's project?
Put together a brand blueprint that defines a business’s identity and purpose with a strategy designed to spark social action.
Who is this online course for?
Anyone who wants to champion a cause by learning to promote a brand through design and storytelling.
Requirements and materials
No prior knowledge is necessary.
As for materials, you just need a notebook, an online whiteboard, and a digital space to collect and save your work like Google Slides, Keynote, or PowerPoint.
Reviews
- 3 months ago
I am a really enjoying the pace of this course and how the instructor shares her lived experiences with us. Looking forward to learning more about branding and how I may apply this knowledge to my own small business.
- 5 months ago
This is eye-opening to some aspects of branding
- 10 months ago
Curso muito interessante. A Jessie explica de uma forma muito clara e ajudou-me muito na organização do meu projeto. Bom cnteúdo.
- 1 year ago
It’s a really good courses with great insight
- 1 year ago
Me resultó muy interesante la aplicación del storytelling a la creación de mi marca.
In addition to collaborating on commercial projects for P&G, Kimberly-Clark, and Colgate Palmolive, Jessie has participated in raising awareness for socially progressive causes like World of Women, the Joyful Heart Foundation, March for Our Lives, and Girls Write Now. She has also taken on community-focused efforts for the Yerba Buena Center for the Arts, Downtown Staten Island, and the New-York Historical Society.
Content
- U1
Introduction
- About Me
- Influences
- U2
Brand: The Building Blocks
- Mindset: What Is a Brand?
- Toolset: The Basics of Brand Building
- Process: Brand Storytelling
- U3
Building the Brand Blueprint
- Considering
- Creating
- Articulating
- The Brand Blueprint
- U4
After the Blueprint
- Presentation and Measuring Success
- Brand Messaging and Beyond
- FP
Final project
- Brand Strategy: Inspire Action through Storytelling
What to expect from a Domestika course
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FAQs
This branding course is designed for intermediate learners with some prior knowledge of branding, design, or marketing. Beginners may benefit but should expect a moderate learning curve.
You should have basic understanding of branding or design concepts. Experience with marketing, creative work, or communication is helpful but not required.
You will learn how to develop brand identity assets, create brand blueprints, apply design thinking, conduct brand audits, build brand storytelling, and implement strategies for brand consistency and differentiation.
The course covers branding fundamentals, brand strategy, identity assets, packaging design, storytelling, community engagement, brand audits, mood boards, stakeholder analysis, and creating a brand blueprint.
No specific software is required, but familiarity with graphic design tools like Adobe Creative Suite or Canva will be helpful for practical exercises.
The course uses case studies and frameworks to show how branding strategies can differentiate commodities and amplify cultural institutions by aligning brand values and identity with target audiences.
A brand blueprint is a comprehensive guide outlining a brand’s core values, personality, visual assets, and strategy. It ensures consistency and adaptability across all brand touchpoints.