Brand Strategy: Inspire Action through Storytelling
Toolset: The Basics of Brand Building
A course by Jessie McGuire , Branding Expert
Joined February 2022
Joined February 2022
About the video: Toolset: The Basics of Brand Building
Overview
“Now that you have a firm understanding of what a brand is, I will teach you the tools needed to identify and build brands with meaning. ”
In this video lesson Jessie McGuire addresses the topic: Toolset: The Basics of Brand Building, which is part of the Domestika online course: Brand Strategy: Inspire Action through Storytelling. Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement.
Partial transcription of the video
“ Toolset: The Basics of Brand Building Now that we've covered the history of branding, its different applications, and the ways in which brands show up, in this lesson, we'll be talking about brand building. What the elements are that you should be thinking about as you build a brand, some questions you should ask, and some components that will be important, especially as we move to the brand blueprint. We'll talk about brand building. These are all the components. This might be overwhelming. There are many different elements. Each one of these could be its own course, but we will talk abo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Inspire Action through Storytelling
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Creativity, Design, Graphic Design, Storytelling
Jessie McGuire
A course by Jessie McGuire
Jessie McGuire is a branding expert and the managing partner of ThoughtMatter, an agency that creates custom marketing strategies for purpose-driven businesses. Born in El Salvador and raised in New York, she developed a passion for cultivating a sense of community. Her background in the arts led her to study communications design at Pratt Institute and branding at the School of Visual Arts. Combining her love for creativity and social initiatives, she has helped cause-oriented organizations increase their visibility and spark engagement through design and storytelling.
In addition to collaborating on commercial projects for P&G, Kimberly-Clark, and Colgate Palmolive, Jessie has participated in raising awareness for socially progressive causes like World of Women, the Joyful Heart Foundation, March for Our Lives, and Girls Write Now. She has also taken on community-focused efforts for the Yerba Buena Center for the Arts, Downtown Staten Island, and the New-York Historical Society.
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- 11 lessons (1h 45m)
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- Audio: English, Spanish
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- Level: Beginner
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