Brand Strategy: Inspire Action through Storytelling
Influences
A course by Jessie McGuire , Branding Expert
Joined February 2022
Joined February 2022
About the video: Influences
Overview
“In this lesson, I will give an overview of the artists, individuals, books and influences that are major references for the work I do. ”
In this video lesson Jessie McGuire addresses the topic: Influences, which is part of the Domestika online course: Brand Strategy: Inspire Action through Storytelling. Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement.
Partial transcription of the video
“ Influences As you know a bit more about me, now, I'll share some of the biggest influences on my life and career. In 2011, I had the opportunity to attend SVA Masters in Branding program. It was the first year of the program, and as part of the coursework, we got to work with Debbie Millman and a variety of editors from Rockport to create "Brand Bible." "Brand Bible" is the complete guide to building, designing, and sustaining brands. What was incredible about this project is that each student had an opportunity to write a chapter. Each chapter covers the history of brands. For this book,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Inspire Action through Storytelling
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Creativity, Design, Graphic Design, Storytelling
Jessie McGuire
A course by Jessie McGuire
Jessie McGuire is a branding expert and the managing partner of ThoughtMatter, an agency that creates custom marketing strategies for purpose-driven businesses. Born in El Salvador and raised in New York, she developed a passion for cultivating a sense of community. Her background in the arts led her to study communications design at Pratt Institute and branding at the School of Visual Arts. Combining her love for creativity and social initiatives, she has helped cause-oriented organizations increase their visibility and spark engagement through design and storytelling.
In addition to collaborating on commercial projects for P&G, Kimberly-Clark, and Colgate Palmolive, Jessie has participated in raising awareness for socially progressive causes like World of Women, the Joyful Heart Foundation, March for Our Lives, and Girls Write Now. She has also taken on community-focused efforts for the Yerba Buena Center for the Arts, Downtown Staten Island, and the New-York Historical Society.
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- Level: Beginner
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