Brand Strategy: Inspire Action through Storytelling
The Brand Blueprint
A course by Jessie McGuire , Branding Expert
Joined February 2022
Joined February 2022
About the video: The Brand Blueprint
Overview
“It's time to bring your project across the finish line with a final presentation to aid the implementation of the brand identity (as dictated by the brand blueprint). I will explain how to develop a measurement strategy to determine the success of reaching the target audience and telling the right story, and create the brand and messaging guidelines to effectively hand over work. ”
In this video lesson Jessie McGuire addresses the topic: The Brand Blueprint, which is part of the Domestika online course: Brand Strategy: Inspire Action through Storytelling. Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement.
Partial transcription of the video
“ The Brand Blueprint In this lesson, we'll be going through the brand blueprint. We've talked a lot about the brand blueprint and the process to get here but I wanted to take the time to go through one brand and how we went through the process to get to the brand blueprint. I'll be using the 100 Gates Project as an example. As you remember, we had the Consider phase. Consider is going wide and thinking about everything that the brand touches and doing as much desktop research, doing stakeholder interviews, talking to the community, and bringing that together into ideas that you can start t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Inspire Action through Storytelling
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Creativity, Design, Graphic Design, Storytelling
Jessie McGuire
A course by Jessie McGuire
Jessie McGuire is a branding expert and the managing partner of ThoughtMatter, an agency that creates custom marketing strategies for purpose-driven businesses. Born in El Salvador and raised in New York, she developed a passion for cultivating a sense of community. Her background in the arts led her to study communications design at Pratt Institute and branding at the School of Visual Arts. Combining her love for creativity and social initiatives, she has helped cause-oriented organizations increase their visibility and spark engagement through design and storytelling.
In addition to collaborating on commercial projects for P&G, Kimberly-Clark, and Colgate Palmolive, Jessie has participated in raising awareness for socially progressive causes like World of Women, the Joyful Heart Foundation, March for Our Lives, and Girls Write Now. She has also taken on community-focused efforts for the Yerba Buena Center for the Arts, Downtown Staten Island, and the New-York Historical Society.
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- 11 lessons (1h 45m)
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- Level: Beginner
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