Brand Strategy: Inspire Action through Storytelling
About Me
A course by Jessie McGuire , Branding Expert
Joined February 2022
Joined February 2022
About the video: About Me
Overview
“To get started, let me introduce myself. I will break down my passion for and experience in branding, as well as the path that led me to share what I've learned with you today. From being born in El Salvador and raised in Albany NY, to my journey to art school and the ups and downs of my branding career. I will also touch on what I'm currently working on. ”
In this video lesson Jessie McGuire addresses the topic: About Me, which is part of the Domestika online course: Brand Strategy: Inspire Action through Storytelling. Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement.
Partial transcription of the video
“ About Me Hi, my name is Jessie McGuire. I am the first-ever managing partner of ThoughtMatter, a branding and design studio focused on work worth doing. THOUGHTMATTER work worth doing I've worked on billion-dollar brands, scrappy startups, and community brand projects. I was born elsewhere. I was born in El Salvador in 1983, amidst the Civil War. I'm very proud to have been from El Salvador. I was adopted and I came over to the United States when I was two years old. In 1985, I flew into Miami and my adopted mother picked me up, where she raised me at Upstate New York. I'm very lucky to h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Inspire Action through Storytelling
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Creativity, Design, Graphic Design, Storytelling
Jessie McGuire
A course by Jessie McGuire
Jessie McGuire is a branding expert and the managing partner of ThoughtMatter, an agency that creates custom marketing strategies for purpose-driven businesses. Born in El Salvador and raised in New York, she developed a passion for cultivating a sense of community. Her background in the arts led her to study communications design at Pratt Institute and branding at the School of Visual Arts. Combining her love for creativity and social initiatives, she has helped cause-oriented organizations increase their visibility and spark engagement through design and storytelling.
In addition to collaborating on commercial projects for P&G, Kimberly-Clark, and Colgate Palmolive, Jessie has participated in raising awareness for socially progressive causes like World of Women, the Joyful Heart Foundation, March for Our Lives, and Girls Write Now. She has also taken on community-focused efforts for the Yerba Buena Center for the Arts, Downtown Staten Island, and the New-York Historical Society.
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- 11 lessons (1h 45m)
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- Audio: English, Spanish
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- Level: Beginner
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