Brand Strategy: Inspire Action through Storytelling
Brand Messaging and Beyond
A course by Jessie McGuire , Branding Expert
Joined February 2022
Joined February 2022
About the video: Brand Messaging and Beyond
Overview
“To conclude the creative process, I will walk you through key brand and messaging guidelines. You will learn the tools that can be used to allow for seamless implementation of the design solution by the business user to effectively reach the target audience. ”
In this video lesson Jessie McGuire addresses the topic: Brand Messaging and Beyond, which is part of the Domestika online course: Brand Strategy: Inspire Action through Storytelling. Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement.
Partial transcription of the video
“ Brand Messaging and Beyond In this lesson, we'll talk about brand messaging and beyond. You have your brand blueprint, you've measured success, and now you're thinking about what happens to it after you're done. What might the client come back to you for? What questions might come out of how the brand is being utilized? That's an important aspect of thinking about your work. What I'll talk about is the 100 Gates Project once again. As we talked about, we created a brand blueprint, had a positioning, values, personality, out of the words you can draw, a logo was created, and brand guidelin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Inspire Action through Storytelling
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Creativity, Design, Graphic Design, Storytelling
Jessie McGuire
A course by Jessie McGuire
Jessie McGuire is a branding expert and the managing partner of ThoughtMatter, an agency that creates custom marketing strategies for purpose-driven businesses. Born in El Salvador and raised in New York, she developed a passion for cultivating a sense of community. Her background in the arts led her to study communications design at Pratt Institute and branding at the School of Visual Arts. Combining her love for creativity and social initiatives, she has helped cause-oriented organizations increase their visibility and spark engagement through design and storytelling.
In addition to collaborating on commercial projects for P&G, Kimberly-Clark, and Colgate Palmolive, Jessie has participated in raising awareness for socially progressive causes like World of Women, the Joyful Heart Foundation, March for Our Lives, and Girls Write Now. She has also taken on community-focused efforts for the Yerba Buena Center for the Arts, Downtown Staten Island, and the New-York Historical Society.
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- Level: Beginner
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