Brand Strategy: Inspire Action through Storytelling
Creating
A course by Jessie McGuire , Branding Expert
Joined February 2022
Joined February 2022
About the video: Creating
Overview
“The next step is to apply your immersion findings to create unique and ownable stories and set the stage for big ideas, logo design, typography and other ownable assets. Let me demonstrate how it's done!”
In this video lesson Jessie McGuire addresses the topic: Creating, which is part of the Domestika online course: Brand Strategy: Inspire Action through Storytelling. Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement.
Partial transcription of the video
“ Creating In this lesson, we'll talk about the phase create. Create is where you take the thinking and the immersion you did in phase one and start to narrow in on creative concepts. Creative concepts can take on a variety of forms. They can be sketches, swipes, images, or collages, but when I start to think about create, I like to think about how I can get the most minds in the room to think about how to bring the brand to life. For create, I'll take you through a project we worked on called World of Women. World of Women is an NFT project utilizing Web3 technology. The artist Yam created...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Strategy: Inspire Action through Storytelling
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Category
Design -
Areas
Art Direction, Branding & Identity, Communication, Creativity, Design, Graphic Design, Storytelling
Jessie McGuire
A course by Jessie McGuire
Jessie McGuire is a branding expert and the managing partner of ThoughtMatter, an agency that creates custom marketing strategies for purpose-driven businesses. Born in El Salvador and raised in New York, she developed a passion for cultivating a sense of community. Her background in the arts led her to study communications design at Pratt Institute and branding at the School of Visual Arts. Combining her love for creativity and social initiatives, she has helped cause-oriented organizations increase their visibility and spark engagement through design and storytelling.
In addition to collaborating on commercial projects for P&G, Kimberly-Clark, and Colgate Palmolive, Jessie has participated in raising awareness for socially progressive causes like World of Women, the Joyful Heart Foundation, March for Our Lives, and Girls Write Now. She has also taken on community-focused efforts for the Yerba Buena Center for the Arts, Downtown Staten Island, and the New-York Historical Society.
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- Level: Beginner
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