Communication Strategy for Social Media
Measurement and evaluation of results
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Measurement and evaluation of results
Overview
“In this lesson I will explain the steps of the results evaluation process and how to define KPIs by platforms based on the objectives set in each plan. ”
In this video lesson Núria Mañé addresses the topic: Measurement and evaluation of results, which is part of the Domestika online course: Communication Strategy for Social Media. Learn to create a social media plan for your brand.
Partial transcription of the video
“Measuring and Evaluating Results We're getting close to finishing our social media plan, but there is still a very important part left, which is analyzing and measuring the results. In this lesson, I'll teach you this process, and we'll also define our KPIs, or key performance indicators, for each platform. Let's take a look. RESULTS EVALUATION Let's look at the results evaluation. This is the final phase of our strategy, and every strategy has to be measurable. So, within our social media plan, in this planning stage we're working on, we're going to focus on the first phase, which involves...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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