Communication Strategy for Social Media
Digital reputation crisis prevention and management protocol
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Digital reputation crisis prevention and management protocol
Overview
“Now I am going to teach you how to carry out a basic protocol for the prevention and management of digital reputation crises, based on the assumptions of criticism in social media that can lead to a crisis.”
In this video lesson Núria Mañé addresses the topic: Digital reputation crisis prevention and management protocol, which is part of the Domestika online course: Communication Strategy for Social Media. Learn to create a social media plan for your brand.
Partial transcription of the video
“Digital Reputation Crisis Prevention and Management Protocol In this lesson, I'll teach you how to create an online reputation crisis prevention and management protocol. This is a basic document because we can all receive criticism or negative comments that can trigger a crisis. In this case, what we will do is define assumptions which can be minor, medium, or severe, with different procedures or actions for each case. In addition, we can also write types of messages that we will publish on social media. Let's take a look. Here we have the other document, which is a digital reputation crisi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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- 20 lessons (3h 31m)
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- Level: Beginner
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