Communication Strategy for Social Media
Usage and style guide in social networks
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Usage and style guide in social networks
Overview
“In this lesson I will explain to you what a social media usage and style guide is and why it is important to prepare this document. We will see some examples of guides for institutions and companies and an example of a basic guide that you can adapt to your project.”
In this video lesson Núria Mañé addresses the topic: Usage and style guide in social networks, which is part of the Domestika online course: Communication Strategy for Social Media. Learn to create a social media plan for your brand.
Partial transcription of the video
“Social Media Use and Style Guides In this lesson, I'll explain what a social media style guide is, and I'll show you a few examples. Let's take a look. The social media use and style guide is a document with a series of instructions for all the team members who will manage our social media accounts, whether they're part of the in-house or outsourced team, like external providers. This document can be very extensive or very simple; it depends on each case. What can we incorporate? First, how brand identity is applied on social media, the dimensions, how its adapted... Next, the tone and voic...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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