Communication Strategy for Social Media
How to design actions in social media 1
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: How to design actions in social media 1
Overview
“Now let's create the plan of actions. I will show you the difference between tactical and improvement actions, the variety of types of actions that we can propose in social media and I will share with you my methodology to design actions from the action sheet. I will comment some particularities of the promotional actions, the difference between contest and lottery and how we can use third party applications that comply with the regulations. I will tell you how to make the optical calendar of all the actions of the period of your Social Media Plan. Finally, I will explain four actions that I have thought for my client and I will show you an example of a contest on Instagram with the format of the action sheet.”
In this video lesson Núria Mañé addresses the topic: How to design actions in social media 1, which is part of the Domestika online course: Communication Strategy for Social Media. Learn to create a social media plan for your brand.
Partial transcription of the video
“Action Plan for Social Media Now we’ll create the action plan, which is a central point in the whole strategy. We will define this plan with a file format that I have created to help you define all these actions. Let's take a look. Action Plan Let's look at the action plan. At last we have reached the central part of the plan, this action plan. These actions have to correspond to the objectives we initially set for ourselves. It should also cover the platforms or social networks you've established as the main ones. We must also keep in mind the available resources as a very interesting and ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Social Media
-
Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
- 98% positive reviews (2.5K)
- 93,478 students
- 20 lessons (3h 31m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
