Communication Strategy for Social Media
A course by Núria Mañé , Consultant and speaker on AI applied to communication and digital marketing
Joined January 2012
Learn to create a social media plan for your brand
Joined January 2012
Nowadays, every professional or company needs an online communication strategy; an area in which Núria Mañé, Communications Consultant and Social Media Strategist, has become an expert. She has developed social media plans for community managers, brands or anyone looking to amplify their online presence.
In this course you will learn, step by step, how to develop a social media plan with a defined digital strategy in order to achieve a strong presence on social media.
What will you learn in this online course?
20 lessons & 15 downloads
- 98% positive reviews (2.5K)
- 95,809 students
- 20 lessons (3h 31m)
- 15 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will develop a social media plan for your project or brand.
Projects by course students
Who is this online course for?
For anyone who wants to learn how to carry out a communication strategy for social media and apply it to any project, company or personal brand, as well as for marketing / communications professionals who want to update their skills and develop new strategies for their clients.
Requirements and materials
You will need basic knowledge of managing social media accounts.
As for materials, you only need a computer with internet connection.
Reviews
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
Content
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U1
Presentation
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Presentation
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Influences
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U2
The communication strategy in social networks: The Social Media Plan. First steps
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Project description
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Internal analysis
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Internal analysis II
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Internal analysis III
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External analysis: competitors and referents
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U3
Target, platforms and objectives
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Target
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Platforms
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goals
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U4
Documentation
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Usage and style guide in social networks
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Digital reputation crisis prevention and management protocol
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U5
Design of actions
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How to design actions in social media 1
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How to design actions in social media 2
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Action study cases
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U6
Content planning
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Semester content planning
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Monthly publications plan
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U7
Evaluation of results
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Measurement and evaluation of results
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Some tools 1
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Some tools 2
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FP
Final project
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Communication Strategy for Social Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to design and implement digital communication strategies, manage social media channels, analyze online presence, segment audiences, create content calendars, and measure results to boost your digital reputation and engagement.
The course is aimed at people with intermediate knowledge of communication or social media but is accessible to anyone looking to professionalize their skills and learn current social media management methods.
You only need basic social media and internet skills. No prior university degree is required, though an interest in communication, digital marketing, and creative projects is recommended.
You’ll work with tools like the Canvas model, mind maps, timelines, social media plan templates, SWOT analysis, Google Analytics, and platforms such as Instagram, YouTube, LinkedIn, and TikTok.
It will teach you how to plan, segment audiences, set KPIs, analyze competitors, and optimize profiles, empowering you to make informed decisions that grow your presence, reputation, and engagement on social media.
The course covers website and social media audits, online reputation analysis, responsive reviews, follower and competitor analysis, and key metrics like engagement rate across different platforms.
Yes, you’ll learn how to build and document a social media plan step by step—from setting SMART goals to choosing platforms, designing content, and measuring results.
Muy útil para implementar en los sectores en los que te falta desarrollar estrategias de atención directa con los clientes y el apoyo de los recursos visuales son de gran utilidad.
Muy completo y especificado, muy educativo !!
Excellent cours
I am just starting the course again after a long illness and I remember as it being well presented with lots of useful ideas.
Sin duda información teórica y práctica muy valiosa para quienes van comenzando. Me desespera un poco el acento español, pero aún así recomiendo a la maestra ya que siempre fue muy clara y ordenada con ideas, conceptos y en general toda la información que nos compartió.