Best seller

Communication Strategy for Social Media

A course by Núria Mañé
Consultant in Communication and Social Media Strategist. Barcelona, Spain.
Joined January 2012
, Consultant in Communication and Social Media Strategist

Learn to create a social media plan for your brand

  • Best seller Spanish with subtitles in English
  • 98% positive reviews (2.4K)
  • 79251 students

Learn to create a social media plan for your brand

Spanish with subtitles in English
  • 98% positive reviews (2.4K)
  • 79251 students
  • 20 lessons (3h 31m)
  • 15 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

This course was updated in September 2022.

Nowadays, every professional or company needs an online communication strategy; an area in which Núria Mañé, Communications Consultant and Social Media Strategist, has become an expert. She has developed social media plans for community managers, brands or anyone looking to amplify their online presence.

In this course you will learn, step by step, how to develop a social media plan with a defined digital strategy in order to achieve a strong presence on social media.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Presentation
  • U2
    U2. The communication strategy in social networks: The Social Media Plan. First steps
  • U3
    U3. Target, platforms and objectives
  • U4
    U4. Documentation
  • U5
    U5. Design of actions
  • U6
    U6. Content planning
  • U7
    U7. Evaluation of results
  • FP
    FP Final project
View details

You will start by getting to know Núria. She will tell you about her passion for communications, especially its creative possibilities and analytical foundation – the basis of any strategy. She will show you some of her favorite reference books and blogs, and will also present the project you will carry out throughout this course.

As a first step to define your social media plan, you will define the company or client you will be working with, the team and the budget. Then, you will learn how to perform an internal analysis of the client or project based on online positioning and its reputation, as well as an external analysis of the competition.

You will continue to develop your plan defining your targets and create a profile of the ideal customer or buyer, the platforms you plan to be on and their specific social media communication objectives.

You will learn how to develop a style guide and the basic protocol for crisis management and online reputation. Núria will explain how to create different types of deliverables for each social network and their methodologies. She will also show you case studies to serve as inspiration.

You will learn to create content on a biannual and monthly basis, according to your strategy and objectives.

Finally, Núria will guide you through the evaluation and measurement of results for each platform, and how to adjust your plan to achieve your KPIs.

What is this course's project?

You will develop a social media plan for your project or brand.

Projects by course students

Who is this online course for?

For anyone who wants to learn how to carry out a communication strategy for social media and apply it to any project, company or personal brand, as well as for marketing / communications professionals who want to update their skills and develop new strategies for their clients.

Requirements and materials

You will need basic knowledge of managing social media accounts.

As for materials, you only need a computer with internet connection.


79251 Students
2361 Reviews
98% Positive ratings

Núria Mañé

A course by Núria Mañé

Teacher Plus
Consultant in Communication and Social Media Strategist

Núria Mañé is passionate about communication, creativity and technology. She studied Political Science at the Autonomous University of Barcelona, after which she completely changed her career path and studied Audiovisual Communication at the Open University of Catalonia.

She has more than 17 years of experience in communication, working with companies and entrepreneurs. Since 2009 she has been fully dedicated to digital communication, working globally as a social media manager, developing social media plans and public relations strategies with influencers .

She is currently consuls, teaches at of educational centers, collaborates with Onda Cero Cataluña and is a mentor of the Rescatadores de Talento (FPDGI).


  • U1


    • Presentation
    • Influences
  • U2

    The communication strategy in social networks: The Social Media Plan. First steps

    • Project description
    • Internal analysis
    • Internal analysis II
    • Internal analysis III
    • External analysis: competitors and referents
  • U3

    Target, platforms and objectives

    • Target
    • Platforms
    • goals
  • U4


    • Usage and style guide in social networks
    • Digital reputation crisis prevention and management protocol
  • U5

    Design of actions

    • How to design actions in social media 1
    • How to design actions in social media 2
    • Action study cases
  • U6

    Content planning

    • Semester content planning
    • Monthly publications plan
  • U7

    Evaluation of results

    • Measurement and evaluation of results
    • Some tools 1
    • Some tools 2
  • FP

    Final project

    • Communication Strategy for Social Media

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Communication Strategy for Social Media. Marketing, and Business course by Núria Mañé Best seller

Communication Strategy for Social Media

A course by Núria Mañé
Consultant in Communication and Social Media Strategist. Barcelona, Spain.
Joined January 2012
  • 98% positive reviews (2.4K)
  • 79251 students