Communication Strategy for Social Media

Nowadays, every professional or company needs an online communication strategy; an area in which Núria Mañé, Communications Consultant and Social Media Strategist, has become an expert. She has developed social media plans for community managers, brands or anyone looking to amplify their online presence.

In this course you will learn, step by step, how to develop a social media plan with a defined digital strategy in order to achieve a strong presence on social media.

You will start by getting to know Núria. She will tell you about her passion for communications, especially its creative possibilities and analytical foundation – the basis of any strategy. She will show you some of her favorite reference books and blogs, and will also present the project you will carry out throughout this course.

As a first step to define your social media plan, you will define the company or client you will be working with, the team and the budget. Then, you will learn how to perform an internal analysis of the client or project based on online positioning and its reputation, as well as an external analysis of the competition.

You will continue to develop your plan defining your targets and create a profile of the ideal customer or buyer, the platforms you plan to be on and their specific social media communication objectives.

You will learn how to develop a style guide and the basic protocol for crisis management and online reputation. Núria will explain how to create different types of deliverables for each social network and their methodologies. She will also show you case studies to serve as inspiration.

You will learn to create content on a biannual and monthly basis, according to your strategy and objectives.

Finally, Núria will guide you through the evaluation and measurement of results for each platform, and how to adjust your plan to achieve your KPIs.

You will develop a social media plan for your project or brand.

For anyone who wants to learn how to carry out a communication strategy for social media and apply it to any project, company or personal brand, as well as for marketing / communications professionals who want to update their skills and develop new strategies for their clients.

You will need basic knowledge of managing social media accounts.

As for materials, you only need a computer with internet connection.