Communication Strategy for Social Media
External analysis: competitors and referents
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: External analysis: competitors and referents
Overview
“In this lesson I will show you how to perform external analysis (of competitors and referents). At the end of the analysis we can make a SWOT or SWOT analysis, recommendations and conclusions.”
In this video lesson Núria Mañé addresses the topic: External analysis: competitors and referents, which is part of the Domestika online course: Communication Strategy for Social Media. Learn to create a social media plan for your brand.
Partial transcription of the video
“External Analysis In this lesson, I’ll teach you how to carry out an external analysis, which is an analysis of competitors and business models. We'll finish this analysis with another analysis, a SWOT matrix, as well as recommendations and conclusions. Let's take a look. The external analysis will be very useful mainly for two things: for setting ourselves apart from our competitors and for finding inspiration through all the information, actions, or references that can help us, not copying these things but rather using them as inspiration so that we can think about our action plan later o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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