Communication Strategy for Social Media
Project description
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Project description
Overview
“In this lesson we will define what is a Social Media Plan and its structure. We will stop at the first steps: the briefing, the protection of the brand in social media, the description of the company or client and the definition of the team, resources and budget. ”
In this video lesson Núria Mañé addresses the topic: Project description, which is part of the Domestika online course: Communication Strategy for Social Media. Learn to create a social media plan for your brand.
Partial transcription of the video
“Project Description In this lesson, I’ll teach you the steps to creating a social media plan. Specifically, we'll focus on the first step, which is the description of the client or the project. In this step, we'll also look at the resources and the team we need to implement this plan, and we'll also talk a bit about the budget. Let's take a look. What is a social media plan? It's really just a communication plan focusing on platforms or social media, which are these two-way channels in which the user can actively participate, playing different roles. It's not like a website or a newsletter,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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- 20 lessons (3h 31m)
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