Communication Strategy for Social Media
Internal analysis
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Internal analysis
Overview
“Now I will show you how to perform an internal analysis (of the project or client), based on the analysis of the positioning of some keywords and online reputation, through the web and the blog, until you reach the analysis of their profiles in social networks. I will show you some tools that can help you with this analysis and an example of a summary table that includes the main data. ”
In this video lesson Núria Mañé addresses the topic: Internal analysis, which is part of the Domestika online course: Communication Strategy for Social Media. Learn to create a social media plan for your brand.
Partial transcription of the video
“Internal Analysis In this lesson, I’ll show you how to do an internal analysis of the online presence of the client or project. In this case we will start with online positioning, then we’ll see the website and blog, and finish with social media. Let's take a look. We’ll also look at the practical part. I’ll do it on Jaime Sanjuán and you’ll do it on your project, your client. Let's search in Google or the browser of your choice. Then here we can go to File and New Incognito Window and search from here. This way Chrome does not save my browsing history, cookies, etc. It gives us cleaner dat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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- 20 lessons (3h 31m)
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- Level: Beginner
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