Communication Strategy for Social Media
Semester content planning
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Semester content planning
Overview
“Below I will explain how to plan content on a biannual basis. First, we have to define the themes or categories, those of the company or project, and the brand territories in which you want to position yourself and assign a color to each category. After that, we went through a brainstorming of headlines and positioned them on the grid. ”
In this video lesson Núria Mañé addresses the topic: Semester content planning, which is part of the Domestika online course: Communication Strategy for Social Media. Learn to create a social media plan for your brand.
Partial transcription of the video
“Semiannual Content Planning In this lesson, we'll define brand territories or content themes and we will also work on the semiannual content plan. Let's take a look. CONTENT PLAN To plan content, you must consider several points. I’ll explain the methodology with which I work. First of all, what I do is define categories and subcategories, themes, which can be themes specific to the brand or the company or also brand territories, which are the themes for which we want to position ourselves without it being our products and services. Instead we want our users, customers, or consumers to rela...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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