Communication Strategy for Social Media
Target
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Target
Overview
“In this lesson I will explain how to define targets and segment your target audience, whether they are other businesses (B2B) or consumers or end users (B2C). I will show you how to define the ideal buyer or person profile for each of the main targets based on a template.”
In this video lesson Núria Mañé addresses the topic: Target, which is part of the Domestika online course: Communication Strategy for Social Media. Learn to create a social media plan for your brand.
Partial transcription of the video
“Target Now, I'll teach you how to define the target. The target is a segment categorized by age or gender, but we’ll also define the buyer persona, which is an ideal client that we define or create to confirm that target. Let's take a look. We can work with audiences in different ways. In this case, we're going to address these audiences that we’re targeting using two approaches. First, we’ll define the targets, which are population segments with shared characteristics. The targets can be, for example, what we call B2B, or business-to-business - we as a business approach another business - ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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- 20 lessons (3h 31m)
- 15 additional resources (6 files)
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- Level: Beginner
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