Communication Strategy for Social Media
goals
A course by Núria Mañé , Consultant and Lecturer in AI Applied to Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: goals
Overview
“Now I will show you how to define SMART objectives (specific, measurable, affordable, realistic and time-bound) of communication in social media. ”
In this video lesson Núria Mañé addresses the topic: goals, which is part of the Domestika online course: Communication Strategy for Social Media. Learn to create a social media plan for your brand.
Partial transcription of the video
“Objectives In this lesson, I'll teach you how to define communication goals on social media. These goals should be kept in mind throughout the entire plan and its implementation. Let's take a look. The objectives should be defined using the SMART methodology. What does SMART mean? Well, it’s an acronym from English. The S stands for specific, the M stands for measurable, the A for achievable, the R for relevant and the T for time-bound. This means that the goals have to be very specific, and we have to be able to know if we’ve fulfilled them or not at the end of the implementation period or...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Communication Strategy for Social Media
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Mobile Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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