Copywriting for Copywriters
Verbal identity 1
A course by PutosModernos , Creative Agency
About the video: Verbal identity 1
Overview
“Copywriting is like designing with words. Which means that, just as visual identity exists, every brand has -or should have- a tone, a character and, ultimately, a verbal identity. Here we will show you some examples that have built powerful identities based only on text.”
In this video lesson PutosModernos addresses the topic: Verbal identity 1, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“In this lesson. we will talk about verbal identity. because copywriting is. above all. selling with words. Just as there is visual identity. which we all understand clearly. in brands like PC Componentes. also verbal identity. the character a brand expresses. with words. in their manner of speech. Verbal identity is shaped by a tone. a style. and brand territories. The tone and style are the voice. indicating who is speaking. Meanwhile. brand territories relate to what talks about the brand. And what is the verbal identity of Putos Modernos? In a word. post-postureo; in a tweet. a modernity...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
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- 12 lessons (1h 41m)
- 11 additional resources (2 files)
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- Audio: Spanish, English, Italian, Portuguese
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- Level: Beginner
- Unlimited access forever
