Copywriting for Copywriters
Writing
A course by PutosModernos , Creative Agency
About the video: Writing
Overview
“If insights are the ingredients of a campaign, words are the kitchen tools. With that we can try to create campaigns.”
In this video lesson PutosModernos addresses the topic: Writing, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“Well, in this lesson we are going to start writing, to write the copies, so let's get down to business. Remember that the first thing is to go to the insights, that will be the raw material for writing. So, yes friend, student, Do you have the fear of the blank page, It's just that you haven't done that work. So don't worry, go to the insights we had defined in the insights lesson stage and let's build from there. Let's remember that it was imposter syndrome, on the one hand, creative narcissism, the fear of blank paper and precariousness dressed in glamour. This is what I had defined, but ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
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- 13,858 students
- 12 lessons (1h 41m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
