Copywriting for Copywriters
Writing
A course by PutosModernos , Creative Agency
About the video: Writing
Overview
“If insights are the ingredients of a campaign, words are the kitchen tools. With that we can try to create campaigns.”
In this video lesson PutosModernos addresses the topic: Writing, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“Well. in this lesson. we're going to start writing. drafting the copies. So let's get to it. Always remember. the first step is to refer to insights. which serve as the essential raw material for So. dear student. if the blank page intimidates you. it suggests you haven't completed the necessary prep work. Take a deep breath. relax. and begin. the insights we had defined defined. In the Insights lesson stage. And let's create from there. Remember it was the impostor syndrome. on one side creative narcissism. The dread of facing a blank page and the allure of unstable lifestyle choices; this...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
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- 13,973 students
- 12 lessons (1h 41m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
