Copywriting for Copywriters
Verbal identity 2
A course by PutosModernos , Creative Agency
About the video: Verbal identity 2
Overview
“We will continue showing you some examples that will help you reinforce your knowledge about verbal identity. We will tell you what we consider to be the characteristics that have helped make copywriting a success.”
In this video lesson PutosModernos addresses the topic: Verbal identity 2, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“For Number 16, English school chain, we have trolled different people a couple of times collectives. The first was the politicians and their level of English. So the concept was don't end up in politics, learn English and we used some nonsense, absurd phrases In that one, I was going to say Spanglish, but tacky English that the average politicians in this country have to sometimes even literally translate the name. So Mariano Rajoy was Cian Anus Rajoy or Zapatero was José Luis Shoemaker. Every day, all the day bonsais or it's very difficult, all this is not humor, it is reality. They are li...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
- 94% positive reviews (271)
- 13,858 students
- 12 lessons (1h 41m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
