Copywriting for Copywriters
Verbal identity 2
A course by PutosModernos , Creative Agency
About the video: Verbal identity 2
Overview
“We will continue showing you some examples that will help you reinforce your knowledge about verbal identity. We will tell you what we consider to be the characteristics that have helped make copywriting a success.”
In this video lesson PutosModernos addresses the topic: Verbal identity 2, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“For Number 16. an English school chain. we've conducted various pranks on different groups. One involved politicians and their poor command of the language. Our idea was simple: avoid entering politics unless you master English first. We incorporated several blunders and absurd phrases that could be mistaken for Spanglish. but they are just the fractured English often found when this nation’s typical politicians try to literally translate So Mariano Rajoy became Sian Anus Rajoy or Zapatero was José Luis Shoemaker. Every day. all the day bonsais. Oh. it's very difficult. This isn’t humor. it...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
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- 13,973 students
- 12 lessons (1h 41m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
