Copywriting for Copywriters
Review and discard copies
A course by PutosModernos , Creative Agency
About the video: Review and discard copies
Overview
“Now that the copies are made, we will teach you how to review them and discard a series of them.”
In this video lesson PutosModernos addresses the topic: Review and discard copies, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“Well. in this lesson 2 titled Review and Discards. We're going to talk about that. as the title itself suggests. Review and philosophy. So. what we'll do is see exactly what we leave out. of all presented. what we retain or adjust is crucial in our decision-making. We eventually rejected this copy due to two concerns. First. it might be seen as a personal attack on Tóminen. Second. there's a risk of legal action if someone feels offended. We certainly don't want to Churchill. Balancing these risks. we decided it was best to discard this version to avoid potential issues. We discarded this o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
-
Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
- 93% positive reviews (275)
- 13,973 students
- 12 lessons (1h 41m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
