Copywriting for Copywriters
Review and discard copies
A course by PutosModernos , Creative Agency
About the video: Review and discard copies
Overview
“Now that the copies are made, we will teach you how to review them and discard a series of them.”
In this video lesson PutosModernos addresses the topic: Review and discard copies, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“Well, in this lesson 2, titled Revision and Descartes, let's talk about that. The title itself indicates it, Review and Philosophy. So what we are going to do is see exactly what we left out of everything presented and what we save or what we qualify. We finally discarded this copy, because we appreciate two risks. One is what is perceived as an attack on dominem, like a personal attack. And the second risk is that if someone who may be offended goes to court, We don't want Churchill to be offended. We have discarded this due to a matter of internal feedback. We have shared it and it was th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
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- 13,858 students
- 12 lessons (1h 41m)
- 11 additional resources (2 files)
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- Audio: Spanish
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- Level: Beginner
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