Copywriting for Copywriters
Influences
A course by PutosModernos , Creative Agency
About the video: Influences
Overview
“In this lesson, we are going to talk to you about some of the artists who have influenced and inspired our work.”
In this video lesson PutosModernos addresses the topic: Influences , which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“In this lesson. i will talk to you about the different influences from which modern bastards draw upon. We really like this phrase we took from Pablo Picasso who said. great artists copy. genius steal. The design of modernity in Barcelona in the 2000s greatly contributed to the birth of modern bastards. One day. while wandering the streets of Barcelona’s Raval district. i saw graffiti saying modern bastards with an Anarchy A. That name basically synthesized what I was personally experiencing in Barcelona. Coming from a village. i felt out of place in Barcelona's modernity. which frustrated ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
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- 12 lessons (1h 41m)
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- Audio: Spanish, English, Italian, Portuguese
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- Level: Beginner
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