Copywriting for Copywriters
Feedback: client vs environment
A course by PutosModernos , Creative Agency
About the video: Feedback: client vs environment
Overview
“In this lesson you will learn how to deal with customer feedback and look for qualified opinions in the environment. Although you see it as a creative obstacle, the challenge of the copywriter and of any creative is not only to integrate the feedback but also to know how to take advantage of it to improve the proposal.”
In this video lesson PutosModernos addresses the topic: Feedback: client vs environment, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“In this lesson we will learn how to deal with customer feedback and seek opinions qualified within our environment. Although a creative obstacle may appear, The copywriter's challenge in this case is to take the feedback in our favor and improve the proposal. A publicist is not an artist nor a copywriter is a writer. In short, in the end it is the brand that decides which copy will appear and which will not, because they are the ones who pay. Because the client is not an enemy, In the end we must consider them as an ally and we must take their feedback to improve our proposal. Humor uses a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
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- 13,858 students
- 12 lessons (1h 41m)
- 11 additional resources (2 files)
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- Audio: Spanish
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- Level: Beginner
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