Copywriting for Copywriters
Briefing
A course by PutosModernos , Creative Agency
About the video: Briefing
Overview
“The project will consist of creating a copywriting campaign to advertise the PutosModernos copywriting course at Domestika. Could it be that you have paid to work for the authors of the course itself? Is. ”
In this video lesson PutosModernos addresses the topic: Briefing, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“The brief is the document that marks the assignment and defines the playing field. There are briefs that can even be 200 pages long, but the important thing about a brief is that it has the three key elements, that one is the objective, another is the target, and the last element is the media where that message will live. In our brief, the objective of the project would be to announce the Copywriting course. He The objective would be not only for the students of the course to know its existence, but that part of them consider the option of buying it. Our target would be professionals in the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
- 94% positive reviews (271)
- 13,858 students
- 12 lessons (1h 41m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
