Copywriting for Copywriters
Text and context
A course by PutosModernos , Creative Agency
About the video: Text and context
Overview
“Just as important as the message is the context: who is saying it, where is it being said, and to whom is it being said. Especially when in addition to advertising we are doing humor.”
In this video lesson PutosModernos addresses the topic: Text and context, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“In This lesson we are going to talk about the text and the context, that is, not only what, the content, but about who he speaks and from where. As you see here we have two circles, on one side we would have Putos Modernos, which is a creative collective that parodies modernity with your posts and campaigns, and on the other hand we would have Domestika, what is a platform online that sells courses for creatives. The match in this case would be to create a creative campaign to sell a course to creatives in the humorous tone of Putos Modernos. From this intermediate point is where we are goi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
- 94% positive reviews (271)
- 13,858 students
- 12 lessons (1h 41m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
