Copywriting for Copywriters
Text and context
A course by PutosModernos , Creative Agency
About the video: Text and context
Overview
“Just as important as the message is the context: who is saying it, where is it being said, and to whom is it being said. Especially when in addition to advertising we are doing humor.”
In this video lesson PutosModernos addresses the topic: Text and context, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“In this lesson. we will talk about the text and the context. That is. not just about... content. but also about who speaks and from where. As observed. two circles are present. On one side is Putos Modernos. a creative group known for parodying modernity via posts and campaigns. On the other side is Domestika. an online platform offering courses to creatives. The objective here is to develop a creative campaign. to sell a course to creatives in the humorous tone of Putos Modernos. From this middle point. we will create the campaign. Let's now analyze the cultural factor. On one side. we hav...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
- 93% positive reviews (275)
- 13,973 students
- 12 lessons (1h 41m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
