Copywriting for Copywriters

Copywriting for Copywriters

“We have reached the end of the course, thank you very much for joining us. We hope it has served you and of course, that you have had fun. The world of copywriting can be complicated because there is no specific "definition" of what this art is, but without a doubt, if you pay attention to the letters, you will surely find the right words that will lead you to explore the best of paths. of this. As a course project you will have to create a communication campaign to advertise a product. If you don't have a clear idea of which theme to use, you can create a campaign for our Domestika course. Don't worry, you're not going to advertise us for free. Much better: you are going to advertise for us by paying. To make your project, the first thing you must do is understand who is speaking and to whom you are speaking: the verbal identity of the brand and the target of the campaign. Once you have this, you'll need to define the playing field: marking territories (themes) and red lines you can't trespass. Detect relevant, real and revealing insights for this target within these territories. Turn those insights into texts that are as short, direct and ironic as possible. Calm down, you're not going to make it overnight. With practice it gets better. Finally, review and compare your copies based on customer feedback and external feedback to help you identify which ones work best.

When you finish your project, don't forget to share it in the forum by clicking on "Create your project", so we can give you feedback. We ask that you be patient as it may take a while for us to respond. While you wait, respectfully exchange ideas and feedback with the rest of your classmates; They will surely be able to provide you with another perspective that will be very useful to improve your project. Thank you very much for coming here. See you!”

Partial transcription of the video

“Thank you very much for taking our Domestika course. and for making us richer. I don't know if I should say this. Yes. of course. you took the course and paid for it. I've been asked to highlight the forum. where you should post your general thoughts as a copy. Our intern will take care of the responses. ensuring your input is addressed. And before we leave. let's remind you of the five main steps to create a copy. The first thing is to clearly understand who is speaking and to whom. That is. the verbal identity and target audience. The second is to understand the playing field. knowing the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting for Copywriters

• Level: Beginner
• 93% positive reviews (275)
• 13973 students
• 4 units
• 12 lessons (1h 41m)
• 2 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Communication, Copywriting, Storytelling