Copywriting for Copywriters
Verbal hierarchy
A course by PutosModernos , Creative Agency
About the video: Verbal hierarchy
Overview
“In the attention economy, time is an increasingly expensive resource. The more we work on a copy, the easier it should be and not the other way around. As a wise man said: "I'm sorry I haven't had more time to write you a shorter email."”
In this video lesson PutosModernos addresses the topic: Verbal hierarchy, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“In this lesson. we will discuss verbal hierarchy. Just as important as writing is how you organize what you write within creativity and knowing how to prioritize. order. and sometimes discard. Before prioritizing. one must learn to discard. Because ultimately. communication is many things. but primarily it is... Leaving things out. I love a phrase that closed an email I received a while ago: 'Sorry I didn't have time to write you a shorter email.' To me. this is the essence of what good communication should be. The more time you dedicate to it. the more direct and concise the result should ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
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- 12 lessons (1h 41m)
- 11 additional resources (2 files)
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- Audio: Spanish, English, Italian, Portuguese
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- Level: Beginner
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