Copywriting for Copywriters
Insights
A course by PutosModernos , Creative Agency
About the video: Insights
Overview
“We will stop at the insight, the main raw material of the copywriter. As in the kitchen, the better, purer and less processed this ingredient is, the better the result will be. Insight is the emotional shortcut that allows us to empathize and connect with the reader.”
In this video lesson PutosModernos addresses the topic: Insights, which is part of the Domestika online course: Copywriting for Copywriters. A copywriting course for copywriters: learn to use humor to sell (almost) anything..
Partial transcription of the video
“In this lesson... Let's dive into what you're waiting for. which is the final project. So. let's start talking about insights. What is an insight? Insight is the raw material. the ingredient of any copywriter. Just as words are merely tools. like kitchen utensils. we need to create quality ingredients. Therefore. good insights are what we'll talk about next. It's crucial to distinguish what an insight is from a topic. because that's a common confusion. A topic is rooted in collective imagination and humor. We rely on topics. stereotypes. right? Like saying Catalans are stingy or Argentinian...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Copywriters
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting, Storytelling
PutosModernos
A course by PutosModernos
PutosModernos define themselves as a form of postposture, a self-parody of modernity, reality without autotune. There are many things at once and none in particular: an Instagram account, a commercial brand that sells its own products, a creative agency that does advertising campaigns for other brands, a television series, and now also a Domestika course.
They have worked for more than 50 brands including Pepsi, Levi's, Cabify, Beefeater, Spotify, Pompeii, HBO Max, Siroko, Vice, Open Arms, Ambar, Ouigo, Urbanitae, Biotherm or Barcelona City Council. In the last year they have received the Gràffica Award, a Laus Award (ADG-FAD), the Agripina Award for Best Creatives of the Year and an Impact Award granted by the Col.legi Oficial de Publicistes de Catalunya.
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- 12 lessons (1h 41m)
- 11 additional resources (2 files)
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- Audio: Spanish, English, Italian, Portuguese
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- Level: Beginner
- Unlimited access forever
