Design Strategy for Creative Professionals
The Creative Strategy Framework: Pulling Out Strategic Threads 2
A course by Douglas Davis , Strategist, Author, and Professor
About the video: The Creative Strategy Framework: Pulling Out Strategic Threads 2
Overview
“During the second part of this lesson, I will discuss the proposals you can make depending on your story and the client's needs. This process will guide you to the answers you need. ”
In this video lesson Douglas Davis addresses the topic: The Creative Strategy Framework: Pulling Out Strategic Threads 2, which is part of the Domestika online course: Design Strategy for Creative Professionals. Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges .
Partial transcription of the video
“ The Creative Strategy Framework: Pulling Out Strategic In these options, it would be easy to propose a profile looking at Mauro's story as an artist if we were going with the first target. If you think about his story and all that you know about him now, he's always been a creative person, like you and me, looking for an outlet. That's an inspirational story, especially when you factor in how entrepreneurial he was at an early age. Either way, it's interesting because if we decided to go with his previous work colleagues, we might produce some personal promotional piece where Mauro tells ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Strategy for Creative Professionals
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Category
Marketing & Business -
Areas
Business, Design Management, Presentation Design
Douglas Davis
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
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