Design Strategy for Creative Professionals
The Creative Strategy Framework: Pulling Out Strategic Threads 1
A course by Douglas Davis , Strategist, Author, and Professor
About the video: The Creative Strategy Framework: Pulling Out Strategic Threads 1
Overview
“This tool is flexible because of the resulting strategic threads. It can be used in brainstorming as a thought starter to inspire creative executions, to write or focus a creative brief, or—as the basis for a pitch—to develop three separate innovative concepts or scenario analysis. Let's see how these threads work. ”
In this video lesson Douglas Davis addresses the topic: The Creative Strategy Framework: Pulling Out Strategic Threads 1, which is part of the Domestika online course: Design Strategy for Creative Professionals. Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges .
Partial transcription of the video
“ The Creative Strategy Framework: Pulling Out Strategic Now that you've gone through the stages of quantity and quality, in this lesson, we'll talk about pulling out the strategic threads. As you remember, we filled this in with information that was both Mauro's, as well as our own research. We were able to go through each column and ask ourselves questions that would allow us to test the quality of the content we placed in each area. From there, now, what we'll do, and this is the first time we'll be doing this, is look across categories to determine which thread we want to pull out. The ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Strategy for Creative Professionals
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Category
Marketing & Business -
Areas
Business, Design Management, Presentation Design
Douglas Davis
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
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