Design Strategy for Creative Professionals
Business Concepts Creatives Should Understand 1
A course by Douglas Davis , Strategist, Author, and Professor
About the video: Business Concepts Creatives Should Understand 1
Overview
“More and more, I've noticed that creatives are throwing around the word "strategy". Many designers call themselves brand strategists, while clients demand that everyone in their branding team be strategic. But what does strategy, strategist, and strategic really mean? Once you understand these concepts, you can begin the transition from tactical to strategic, defend your work without being defensive, and shift the nature of your contribution toward becoming an invaluable strategic partner. In this lesson, I'll cover essential vocabulary to get you started. ”
In this video lesson Douglas Davis addresses the topic: Business Concepts Creatives Should Understand 1, which is part of the Domestika online course: Design Strategy for Creative Professionals. Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges .
Partial transcription of the video
“ Business Concepts Creatives Should Understand More and more, I've noticed creatives throwing around the word strategy. A lot of designers now call themselves brand strategists. Our clients expect everyone involved with their brand to be strategic. But what do strategy, strategist, and strategic mean? Now, I'll cover business concepts creatives should understand. When you can speak and understand these concepts, you can begin your transition from tactical to strategic, defend your work without being defensive, and begin the transition of making your contribution to your client's work inval...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Strategy for Creative Professionals
-
Category
Marketing & Business -
Areas
Business, Design Management, Presentation Design
Douglas Davis
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
- 100% positive reviews (21)
- 1,281 students
- 17 lessons (3h 38m)
- 29 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
