Design Strategy for Creative Professionals
Scenario Analysis: Rhinoceros, Rhombus, and Rainbow
A course by Douglas Davis , Strategist, Author, and Professor
About the video: Scenario Analysis: Rhinoceros, Rhombus, and Rainbow
Overview
“Everyone has an opinion, but clients pay us for our analysis. Now that you've seen how to develop strategic threads, let's look at why you'd select more than one to present strategic recommendations in the form of scenario analysis. ”
In this video lesson Douglas Davis addresses the topic: Scenario Analysis: Rhinoceros, Rhombus, and Rainbow, which is part of the Domestika online course: Design Strategy for Creative Professionals. Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges .
Partial transcription of the video
“ Scenario Analysis: Rhinoceros, Rhombus, and Rainbow Everybody has an opinion but our clients pay us for our analysis. In this lesson, we'll look at scenario analysis. Now that you've gone through the process of quantity and quality and you pulled out your strategic threads, these threads can be the basis of your scenario analysis. If you remember, we had green, blue, and red options. Scenario analysis is a way for us to play out the potential risks or rewards of going with one option over another. As we discussed in Unit 2, a tactical solution to a strategic problem doesn't address the re...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Strategy for Creative Professionals
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Category
Marketing & Business -
Areas
Business, Design Management, Presentation Design
Douglas Davis
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
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