Design Strategy for Creative Professionals
What They Say vs What We Hear: Translating Client Requests
A course by Douglas Davis , Strategist, Author, and Professor
About the video: What They Say vs What We Hear: Translating Client Requests
Overview
“Becoming more strategic will require you to retrain the way you listen. This lesson will help you develop discernment through listening less for tactical things to do and more to how to take what you're hearing and turn that into a strategic decision-making process. It starts by understanding that you'll need to translate client requests. ”
In this video lesson Douglas Davis addresses the topic: What They Say vs What We Hear: Translating Client Requests, which is part of the Domestika online course: Design Strategy for Creative Professionals. Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges .
Partial transcription of the video
“ What They Say vs What We Hear: Translating Client Requests Becoming more strategic requires us to listen less for what tactical things to do, to listen more for how to take what we're hearing, and turn that into a creative process. What they say vs what we hear Translating Client Requests In this lesson, I'll teach you how to take what you're hearing and understand exactly what's being asked. If we're honest, most of us, including myself, were taught to focus on the tactical parts of what should be larger strategic decisions without even being taught what those decisions are. It's importa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Strategy for Creative Professionals
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Category
Marketing & Business -
Areas
Business, Design Management, Presentation Design
Douglas Davis
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
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- 17 lessons (3h 38m)
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- Audio: English
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- Level: Beginner
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