Design Strategy for Creative Professionals
The Creative Strategy Framework: Quantity and Quality 2
A course by Douglas Davis , Strategist, Author, and Professor
About the video: The Creative Strategy Framework: Quantity and Quality 2
Overview
“I will continue showing you how to analyze Mauro's example to determine the right approach to adopt for this project. You will learn what questions you should ask yourself while making this analysis.”
In this video lesson Douglas Davis addresses the topic: The Creative Strategy Framework: Quantity and Quality 2, which is part of the Domestika online course: Design Strategy for Creative Professionals. Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges .
Partial transcription of the video
“ The Creative Strategy Framework: Quantity and Quality Now, as you move on to the objective or the message, here's where if you're freelancing, pitching, or even working with a client and they're expecting you to lead them, your knowledge and analysis of the category need to come into play. Again, in this particular case, as we spoke to Mauro, he talked to us about wanting better and bigger clients. In my head, I heard that as visibility. I heard that as maybe even better terms. In addition, looking at the previous success of his co-branded partnerships, it wouldn't be a stretch to make an...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Strategy for Creative Professionals
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Category
Marketing & Business -
Areas
Business, Design Management, Presentation Design
Douglas Davis
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
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