Design Strategy for Creative Professionals
Three Levels
A course by Douglas Davis , Strategist, Author, and Professor
About the video: Three Levels
Overview
“Creative people are the spoonful of sugar that make business objectives and marketing strategies palatable to the public, and they can't go public without us. With that as the basis, creatives must understand the parts of an organization beyond their direct team that are still within their sphere of influence. This lesson looks at those levels. ”
In this video lesson Douglas Davis addresses the topic: Three Levels, which is part of the Domestika online course: Design Strategy for Creative Professionals. Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges .
Partial transcription of the video
“ Three Levels Creative people. You're the spoonful of sugar that make business objectives and marketing strategy palatable to the public, so they can't go public without you. In this lesson, we'll learn the three parts of an organization that can benefit from creative influence. The three levels are the 50,000-foot view, which is the strategic vision, the tree top view, which has the policies, processes, and systems, and the ground view, which has the key tasks and the people. Once you've located yourself within your organization or once you've figured out where you aspire to be, you shoul...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Strategy for Creative Professionals
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Category
Marketing & Business -
Areas
Business, Design Management, Presentation Design
Douglas Davis
A course by Douglas Davis
Douglas Davis is an award-winning designer and strategist. As a child, he was always creative and dreamed of becoming a cartoonist thanks to his love of drawing. He later went on to study graphic design and photography at Hampton University as well as communication design at Pratt Institute. However, he credits his education to his first day on the job as a designer.
Since then, Douglas has worked for clients including HSBC, The Economist, Campbell’s, Ruby Tuesday, Deutsche Bank, Liberty Mutual, Dassault Falcon, Maserati, Scholastic, Aveeno, and Illy. He has also taught strategy and design at institutions like NYU, SVA, Pratt Institute, Maryland Institute College of Art, and the City University of New York. Douglas has published a book, Creative Strategy and the Business of Design, and worked on projects including Imported from Brooklyn, a story about finding the path to possible, which received over 15 million views and was nominated for two Emmy Awards.
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- 17 lessons (3h 38m)
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- Audio: English
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- Level: Beginner
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